Building lasting employee loyalty can be a challenge. But now, a proven approach just earned industry recognition. Salt™, our employee rewards and loyalty solution, and part of our Chime Workplace™ financial wellness suite, just earned top-tier validation. Loyalty360, the association for customer loyalty, has selected Salt as a gold award recipient in its 2025 Loyalty360 Awards, B2B Customer Loyalty category.
In good company
The Loyalty360 Awards spotlight top brands that excel at loyalty, experience, and engagement. This year’s slate includes consumer giants such as Lowe’s, Hilton, Bath & Body Works, American Eagle, Chipotle, and NASCAR; as well as financial services organizations including Bank of America and Royal Bank of Canada.
"We continue to be impressed by the caliber of entries and the brands participating in our annual Loyalty360 Awards,” said Mark Johnson, CEO of Loyalty360. “This year’s contenders aren’t just leading customer loyalty programs and strategies. They’re shaping how brands build meaningful, long-term relationships with their audiences. One standout is Chime, recognized in the B2B Customer Loyalty category for its innovative product, Salt. Chime Workplace’s approach to employee rewards and engagement is helping to foster a more loyal, motivated, and productive workforce. It’s a compelling and effective model that highlights the critical role employee engagement plays in a brand’s overall loyalty strategy."
Putting employees first
Salt’s inclusion signals a growing recognition that frontline workers are a company’s most critical stakeholder. When every cashier, nurse, or agent feels known and valued, they repay that trust by serving customers with warmth, consistency, and acting like owners. That’s why we believe the best customer-loyalty strategy starts inside your own walls with your people.
