Loyalty Matters – Loyalty360 Recognizes Salt^™ for Its Industry-Leading Employee Loyalty Solution

Building lasting employee loyalty can be a challenge. But now, a proven approach just earned industry recognition. Salt™, our employee rewards and loyalty solution, and part of our Chime Workplace™ financial wellness suite, just earned top-tier validation. Loyalty360, the association for customer loyalty, has selected Salt as a gold award recipient in its 2025 Loyalty360 Awards, B2B Customer Loyalty category.

In good company

The Loyalty360 Awards spotlight top brands that excel at loyalty, experience, and engagement. This year’s slate includes consumer giants such as Lowe’s, Hilton, Bath & Body Works, American Eagle, Chipotle, and NASCAR; as well as financial services organizations including Bank of America and Royal Bank of Canada.

"We continue to be impressed by the caliber of entries and the brands participating in our annual Loyalty360 Awards,” said Mark Johnson, CEO of Loyalty360. “This year’s contenders aren’t just leading customer loyalty programs and strategies. They’re shaping how brands build meaningful, long-term relationships with their audiences. One standout is Chime, recognized in the B2B Customer Loyalty category for its innovative product, Salt. Chime Workplace’s approach to employee rewards and engagement is helping to foster a more loyal, motivated, and productive workforce. It’s a compelling and effective model that highlights the critical role employee engagement plays in a brand’s overall loyalty strategy."

Putting employees first

Salt’s inclusion signals a growing recognition that frontline workers are a company’s most critical stakeholder. When every cashier, nurse, or agent feels known and valued, they repay that trust by serving customers with warmth, consistency, and acting like owners. That’s why we believe the best customer-loyalty strategy starts inside your own walls with your people.

How Salt’s model mirrors the best of consumer loyalty programs

Salt helps employers build devoted frontline teams by rewarding employees for working. Team members earn one Salt for each hour they work and can earn extra for picking up shifts or completing workplace challenges. They later redeem their balance for personal rewards: a family vacation, the latest tech gadget, even stock or college-savings contributions. Because Salt is earned on top of wages, it creates a new store of value for workers who seldom see much left between paychecks.

Like great consumer programs, Salt taps proven behavioral-science principles including endowment effect, loss aversion, “near money,” and more. The result is tangible: in a recent study, employees who used Salt stayed 62 percent longer than peers who didn’t.

Looking ahead

As companies rethink how they engage the people who power everyday operations, Salt offers a simple promise: treat employees like your best customers, and everyone wins. We’re honored by Loyalty360’s recognition and eager to partner with more employers who believe loyal teams build loyal customers.